In the late 40’s you could actually send in your shop dimensions and needs to Alemite and they would supply you photographs of your layout with tiny model cabinets in place.
Notice how detailed the props are above. Down to the small Alemite Tool sign.
Here is a Shure one sided cabinet bench. The end cap is something new to us.
A Graco wall surround with just cabinets.
These Visualiner cabinets have been reworked into stand-alone smaller cabinets.
Finally, here is a Work Station that never actually existed. The Artist for this ARO ad was probably worried about showing a Alemite Bench in the final print, so they modified its trim and window placement.
After a long search, we have finally added this Alemite emblem to our collection. This one was attached to one of their first 1940 Merchandisers.
The badge is actually made of some kind of early plastic with a thin metal mounting plate. Surviving emblems are getting harder to find, as they are fragile after these 80 years.
Starting sometime in the early 1940’s (Jan. ‘41 most likely) Alemite and a few other manufacturers would ship you custom emblems for your Work Station. The options where mostly for the larger Oil Companies or Car Manufacturers.
Below is one of the only customized dealership emblems that we have seen. This one was attached to a late 40’s Alemite bench.
Above is a unique Desoto Dealership emblem on a early 40’s Kent-Moore cabinet, and a 40’s Alemite badge with a Buick insert.
Finally, here is a Cadillac door badge and a Texaco insert found on a Lube Cabinet.
This is the earliest ad we have found for an Alemite Work Station. February 1940
The Drawing includes a small drawer on the front of the bench and the ad refers to two large drawers, but the closest we have seen to a drawer on these is this configuration below from 1942.
Most of the units came with a cabinet door on both sides of the center bench.
It is especially interesting how similar Alemite’s first bench is to the earliest Lincoln and Kent Moore units. They all debuted within months of each other.
From at least 1938 through the 50’s the Automotive Service Industry Show at Navy Pier in Chicago was the main place for suppliers to show off their new products. The shows / conventions were highly attended; around 21,000+ people in their peak years of 1947 and 48 and 500-600 manufacturers . There was no show in 1949 and by 1950 the numbers began to drop off. (16,000)
The Alemite display booth was well attended, with a merchandiser displayed right in the center. Some displays cost north of $10,000 at the time, and companies used everything from key rings to smoking pipes to attract visitors.
The show floor; 1938
The Shure Sales Promotion Manager, Stan Lenehan, at the International A.S.I. show with one of the first Shure Mfg. Merchandisers
The Show floor in 1946; I can see a Graco booth on left along with many other companies
We have been acquiring Chilton's “Motor Age” magazines for our history collection, and these are the Merchandiser related ads or images found within. These are mostly from 1949-1950.