Merchandiser Catalog Front Pages

A collection of all the main Workbench manufactures catalog front/ad pages. Recently, I found this Lincoln Engineering pamphlet from 1947, of all places for sale on Etsy.

Almost all of the companies referred to their work station cabinet units as Service Merchandisers, outside of Alemite and Balcrank.

Workbenches we have never seen photos of

Over the years, these are the two Merchandisers that we have been unable to find any real-world images of. Anyone out there seen one?

The 1940 Balcrank Service Salesman

And the 1946 AMPCO Mechanic’s Bench, from Amarillo TX


 
 

Also, here is an early styling Lincoln lube cabinet that we have yet to see.

Original 40's - 50's Merchandiser Prices

Here are some of the original prices for these Work Stations over the years.

First Alemite, 1940 - $199.00

 
 

Balcrank Workbench, 1940 - $216.50

Kent-Moore Cabinet, 1940 - $135.50 in Michigan or $160.50 to Oakland, CA

 
 

ARO Merchandiser, 1948 - $265.00

Later Alemite, 1949 - $274.50

 
 

Sioux Valve Service Bench, 1949 - $395.00

Latest Kent-Moore, 1950 - $210.00

 
 

Lincoln Short Merchandiser and Cart, 1953 - $360.00

The Uncommon Balcrank Velvetizer in Full Color

The only merchandisers to be offered in a full two-tone color scheme. You could get the Service Salesman in these “Permaplastic” enamel colors or simply all white. We are still attempting to confirm, but this rare Balcrank workbench may have been the earliest service merchandiser ever produced by an established company.

We have been unable to locate any images of this workbench in the wild. If you have any leads on where one these Velvetizers may reside, please give us a shout.

During the same time frame, The Cincinnati Ball Crank Co. also produced these other lubricators and service desks. Some of which had custom Balcrank engraved handles.

Here is the door off of the above lubrication cabinet. It was recently found it down in Argentina.

Balcrank_Velvetizer_door.png
 

Welcoming 2020

Happy New Year to all!

All of these work stations are now 80 years old.